Field notes.
Product stories, client case studies, and whatever the road teaches me.
Three quarters of my GA4 users were a bot in Singapore
In late September azmth had the biggest days in its history. Then I looked closer: three quarters of the visitors were a bot on a Chinese cloud network, posing as Chrome. How I spotted it, the real fans hiding underneath, and the firewall rule that stopped it without blocking Singapore.
Why rounded corners dominate UI design (and when I keep one sharp)
Rounded corners are the default now, for a few good reasons and several overstated ones. What the research act…
The Ragnarok Online fansite I never stopped building
The first site I ever made was for a Ragnarok Online guild. Almost twenty years later I still run one: MeuRag,…
What a restaurant website actually needs (and what it doesn't)
I built the sites for two Warsaw restaurants from the same group. Almost everyone who lands on one arrives wit…
I built a satellite tracker nobody asked for. Then PCWorld called.
Well, nobody called exactly. But azmth, a hobby that got out of hand, somehow ended up in Morning Brew, on PCW…
Replacing email-and-Excel procurement at a Brazilian energy firm
BM Energia ran purchasing for renewable-energy projects through inboxes and spreadsheets. We built them an int…
Why I rebuilt this whole thing
My old site was dark, a little stiff, and did the job without ever really being mine. This one is warmer, move…